Network-wide customer satisfaction, told as a Story Map
Interactive Story Maps visualising satisfaction across regions — coverage, voice/data quality, care, pricing and network of choice.
Tools
- Esri Story Maps
- GIS
At a glance
- Dimensions
- 6
- View
- Executive, spatial
Context
Executives had satisfaction numbers, but no intuitive way to see where the business was winning or losing customers.
Approach
I built interactive Story Maps visualising customer-satisfaction scores across regions and states — covering network coverage, voice and data quality, customer care, product availability, pricing and "network of choice." The narrative format let non-technical leaders explore the data spatially.
Outcome
The maps surfaced high-satisfaction regions and underperforming markets at a glance, giving executives a spatial view of where to direct investment and service improvement.
Have a similar challenge?
Let's talk about how this approach could work for you.